Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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So where are they?
"It doesn't work ideally yet, but that will come," says Lens-FitzGerald. "Everything will be recognizable at one point. Right now, Layar is optimal for planar surfaces: posters, packaging, publications—that's what it's best for."
"It's a matter of us focusing on that market for 'round things,'" he continues. "And already we have demos where, for instance, a milk carton (we have this live already in R&D) that there's a plane flying around it, and then you just turn and wherever you hold [the phone] the computer knows: 'Oh, the plane was there, the plane was there.' It's fluent. It flows."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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