The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From March 2014's "Putting Pretty"
2. Market to women.
Like any other apparel category, women's apparel has its ebbs and flows with what's in style. Andrea Engel, vice president of portfolio and supplier management for alphabroder, Trevose, Pa., shared one trend she sees becoming more popular: performance. "Everyone leads an active lifestyle these days," said Engel. "We all want the performance features we enjoy incorporated into all of our clothing choices. Brands that tie together comfortable performance fabrics and styles that still look polished and professional are on the forefront."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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