The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From February 2014's Style Guide "5 Ways to Complete an Outfit and Get Brands Noticed"
2. Add some bling.
From a promotional standpoint, emblematic jewelry's high perceived value makes it a welcome gift-and one that will be kept for many years. And it can be a natural extension of an apparel program for the right target market.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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