The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From May 2014's "Selling Women's Apparel"
3. Stay cool.
Barreca believes the driving force for performance wear is the shift toward lifestyle trends. This shift, she said, makes the category appealing to a wider audience, rather than just for golf or other sport use.
Using activewear as an influence when making jackets is something she believes will be popular.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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