The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From September 2014's "The Outsiders"
ON ACCESSORIES
1. Develop a theme.
Diane Katzman, president of St. Louis-based Katzman Designs, developed a men's tie and a ladies' scarf for H&R Block that incorporated the company's black and green color scheme and square logo in a tasteful and on-trend design that was featured in an online company store. To complement these, she added green square earrings for a corporate event and hand-beaded bracelets that were used as customer gifts. All the pieces worked in conjunction with one another in style and color so they could be mixed and matched depending on the occasion.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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