The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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"The short, boxy cut looks good on so few, and I think most women gravitate to styles that flatter their bodies," she explained. "The longer length in tops has a slimming effect and we keep that in mind for all of our Lilac Bloom styles."
– From May 2014's "Selling Women's Apparel"
ON ATHLETIC AND PERFORMANCE APPAREL
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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