The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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"Try to think of a bag as an article of clothing or accessory," said Jason Emery, vice president of sales and marketing. "The intent when providing a bag as a solution is to provide the recipient with something they will use often. People want to receive something with a splash of style that will complement them. With as many options as there are in the industry, provide solutions that meet the needs not just of the buyer, but of the end-user."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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