The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From July 2014's "Soften the Sell"
2. Choose materials wisely.
Jessica Strain, marketing manager for Dri Duck Traders, Overland Park, Kan., pointed out that the type of material may change depending on the market and promotion. "A rugged cotton canvas may be ideal for someone who is working outdoors on a construction site, while a more technical jacket with four-way stretch may be ideal for someone who works in the transportation industry and is climbing in and out of a truck all day," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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