The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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1. Research decoration techniques.
Golf apparel is decorated differently than other athletic items, since it's meant to be more formal. "Embroidery is the most traditional, upscale option for golf apparel," said Gina Barreca, director of marketing for Vantage Apparel, Avenel, N.J.
Christina Botkins, marketing associate for Tonix, Fremont, Calif., agreed. "I think an embroidered logo is the way to go," she said. "It gives off a more premium look than a silk screen would." There are other decoration options, however. "Heat transfers are growing in popularity, as they are light on the technical fabrics," said Barreca.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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