The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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That's a big reason bag suppliers are becoming increasingly style-conscious in their product offering. Many suppliers now offer retail-inspired bags in high-end materials and Louis Vuitton-esque patterns and prints. Others, like Tagmaster/a division of DARD Products, Evanston, Ill., offer custom bag programs. Tagmaster's Soapstone line, for example, allows buyers to customize everything from material to zipper color, and to upload patterns to be digitally printed on the bag's exterior.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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