The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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Jeff Silcock, marketing manager for Stormtech Performance Apparel, Burnaby, British Columbia, Canada, added that decoration needs to be taken into account when picking a material. "By answering these questions an easier decision can be made to determine the ideal fabric, level of waterproofing/breathability, and whether you need additional insulation," he said. "As our decoration applications continue to expand, it becomes more important that the chosen decoration technique is going to work on the garment fabric."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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