The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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3. Think high-end.
It's easy to lump them in the same category as writing instruments or drinkware, but bags have more in common with apparel than they do with hard goods. As such, selling them requires a different approach. A pen has to be comfortable and hold up under frequent use; a bag needs to do both of those things and not clash horribly with its wearer's radiant-orchid chinos.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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