The Business of Fashion
– From December 2014's "2015 Apparel Preview"
ON JACKETS AND OUTERWEAR
1. Expand your color palette.
So what is new in the fleece genre? Both the look and feel of fleece are changing. In terms of appearance, major retail brands are leading the way with bold colors. In addition to heathered colors expanding beyond gray, bright fleeces are gaining attention. "Folks in the promo industry are looking for colors other than the traditional black, navy and charcoal. [...] People want to wear current, in-style colors," said Terry Chen, general manager for Landway International, San Francisco. "And not just traditional bright colors, like red and purple, but new color shades that show off performance and confidence, like electric blue, lime green, deep burnt orange."