Riding High
But K&B isn't satisfied here. In fact, the company not only wants to provide the best overall support to the existing Kaeser Dealer Group and its customers, but the company wants to attract new dealers. Emmer plans to accomplish this through a two-fold marketing strategy.
"We market to attract talented sales professionals who want to make greater income and work smarter, rather than harder, while still owning their own business. And we produce the marketing the K&B Dealer Group uses to create sales. From our catalogs to the digital catalogs on the Web, the K&B marketing department handles it all," he said. "Our recruiting advertising is always factual and not 'hyped up' or overly clever. We want people to see K&B as an honest, straightforward company. ... We provide strong pricing, quick processing and delivery and quantity breaks that satisfy a much larger segment of business."