The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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Did you know that apparel sales make up approximately a third of all promotional products sales in the industry? We did, thanks to our sister publication, Promo Marketing (PM). Now that you are in the know, perhaps it's time to explore this booming market and dress up a little business of your own. From color trends to decoration techniques, check out PM's collection of hot-ticket sales tips. Now that's a bargain!
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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