Eyes Wide Open
A redefining moment for the industry
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Furthermore, large cities have migrated toward electronic traffic citations. Hotel chains email check-out statements to guests. And some companies prefer to email PDFs of business printed collaterals. While change is unavoidable, it can be managed. "Some business forms are doomed to become extinct. The key is to understand the impact drivers and the projected life span," Buck stressed.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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