Eyes Wide Open
A redefining moment for the industry
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Chris Giles, vice president, solutions and competitive marketing, Pitney Bowes North America, Stamford, Conn., weighed in on the current model. "The need for automation is critical for the USPS to maintain the right cost balance, and this also leads to incentives and programs that help the mailer, such as QR code promotions run by USPS that directly link the mail piece to an e-commerce transaction," he said. "Other programs, such as sample mailings, may also help to encourage highly targeted, impactful direct mail campaigns."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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