Eyes Wide Open
A redefining moment for the industry
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The current state of the forms sector may give novice distributors pause. However, certain areas are faring well—particularly unit sets and value-add items like integrated, affixed and variable imaging. Consider business forms the unsung heroes in an industry dominated by promotional products, commercial print and direct mail.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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