Eyes Wide Open
A redefining moment for the industry
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"These pressures and how our marketing clients respond to them will ultimately determine how, why and when they choose to market their businesses and dictate how a product or service will get to market," said Paul Bellantone, CAE, president and CEO of Promotional Products Association International (PPAI), located in Irving, Texas. "Whether it's global economy, price pressures, regulation or product safety, we need to adapt and add value."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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