Eyes Wide Open
A redefining moment for the industry
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He used last year's numbers as an example. According to Paparozzi, sales from all sources (not just print) rose 0.6 percent—the first increase in nearly five years. "Sales firmed as the year progressed, growing by 1.3 percent during the fourth quarter," he noted. "And confidence is gradually returning: 27.3 percent of NAPL State of the Industry participants now expect business to improve during the six months ahead, up from 24.0 percent last fall and 19.1 percent last summer."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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