Eyes Wide Open
A redefining moment for the industry
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Both men pointed to several bright spots. "Print logistics (packaging and labels/wrappers) continue to hold up well and are not threatened by digital communication. I also believe that direct marketing will continue to be a viable force given its record of delivering results," Davis remarked. "Greeting cards also appear to be doing OK, perhaps as consumers want to send a tangible message rather than a digital one."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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