Eyes Wide Open
A redefining moment for the industry
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"There is compelling evidence that promotional products are among the most cost-effective means of marketing products and services—both as standalone vehicles and as part of integrated media campaigns," he said. "At a time when most other advertising media are experiencing flat or negative growth year-over-year, we should be pleased."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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