Eyes Wide Open
A redefining moment for the industry
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Still, Bellantone cautioned against becoming complacent. All players are under pressure to add value to stay relevant. It's no longer enough to compete on price alone. "Price will always be important, but price should be the driving factor only when risk and creativity are equal to zero," he insisted. "The elimination of risk and the delivery of creativity and solutions-based selling are areas where our members have been elevating the conversation. They are responding to marketplace demands by valuing their time, talents, creativity and the resources and services they provide to their customers."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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