Eyes Wide Open
A redefining moment for the industry
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Buck predicts customer demand will be a significant driver for the forms sector. This means distributors need to cut through the clutter to be problem solvers. "Time is money and our customers are no exception. Depending on the situation, they may need on-demand response, timely notification of work in process, shorter development time of test runs to earn new business or relevant, quick-read reminders of new market opportunities," Buck said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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