Eyes Wide Open
A redefining moment for the industry
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"The growth of smart phones and tablets has changed our world and it means we have to consider direct mail as an integral part of a communication ecosystem: an ecosystem that relies on many channels to operate at its most efficient.
"Think of the impact augmented reality can have, for example, when used effectively in a campaign. The selection of the right channel at the right time with the right message, and then reinforcing that message through other channels is the key to success providing you align with customer preferences," he concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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