Eyes Wide Open
A redefining moment for the industry
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From Heinl's point of view, labels are practically recession-proof. Everyone needs a label on their product, and pushing the boundaries of digital will fuel growth.
"The digital label business is now a one billion dollar industry. Why wouldn't you be a part of it? [...] I suggest that a distributor looking to get into the label market partner with a label company that is keeping up with technology [that] has digital presses and laser cutting, so that the distributor can continue to grow his or her business," Heinl recommended.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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