Eyes Wide Open
A redefining moment for the industry
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Bellantone remains encouraged—and his optimism is far from wishful thinking. In fact, 2012 marked the industry's third year of consecutive distributor sales-volume growth. PPAI research, along with independent, third-party studies, indicates that promotional products are proving to be a dominant advertising medium. Bellantone went on to discuss PPAI's most recent study, The Influence of Promotional Products on Consumer Behavior. The study offers many examples of how promotional products impact consumer perception and influence purchasing behaviors.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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