STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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P+P: How can the forms sector do a better job of attracting millennials, especially as the baby boomer generation continues to retire?
SO: Being attractive to millennials both from the products we sell to the way we sell them continues to be a challenge. The forms sector is seeing more color, more marketing messages and more special features such as integrated labels, which are attractive to millennials. The days of drab transactional documents are declining faster than documents that carry marketing messages and serve multiple solutions to problems.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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