STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
P+P: In your opinion, what will be the biggest changes this year, and what will drive them?
GM: We live in a connected and borderless world of commerce. The proliferation of mobile, Web and video-based communications necessitates smarter integration of physical and digital marketing channels and creates opportunities for those who do it well. In the year ahead, there will be more pressure on direct marketers to be even more creative with their mailpieces in order to keep up with competition. As a result, I think you'll see more interesting and more effective direct mail campaigns leveraging technologies that were unimaginable just a few years ago.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 AllNext »
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments