STATE OF THE INDUSTRY: Your 2015 Forecast
ON DIRECT MAIL
The Participant: Grant Miller, vice president global strategic product management, Pitney Bowes Document Messaging Technologies, Stamford, Conn.
Print+Promo (P+P): What are your thoughts on the current state of the direct mail sector?
Grant Miller (GM): Overall mail volumes are gradually declining, but not to the extent many have predicted. As it relates specifically to direct mail, many in the industry expect this market to moderate and return to a relatively flat long-term trajectory. In fact, according to the Direct Marketing Association, the overall volume of direct mail increased slightly to 87.3 billion pieces in 2013 (the most recent year for which statistics are available) and the total U.S. marketing spend on direct mail increased to $44.9 billion year-over-year.