STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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I am very excited about the integration and cross-channel diversification I'm seeing throughout the industry. Many supplier and distributor companies are working together strategically to create real product and service innovation to fulfill customer needs on a level never reached before. The industry is growing and delivering diverse products, services, purchasing and delivery channels to meet the needs of a demanding consumer-driven market.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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