STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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P+P: How is PPAI educating members on the importance of corporate responsibilities (i.e., social/product/environmental)?
PB: In 2014, PPAI initiated the Product Safety Awareness Program as part of a larger PPAI initiative to create confidence in promotional products as an advertising medium at every level. In conjunction with Promotional Products Work! Week, May 18-22, 2015, and PPAI's end-buyer/user research, the Product Safety Awareness Program helps position the medium as a powerful and safe marketing strategy.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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