STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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Adding personally relevant messaging and creating tighter integration between the mail piece and websites, mobile applications or other digital channels using things like QR codes and PURLs is just the beginning. More progressive marketers are pushing the limits of physical and digital integration even further. Innovations like augmented reality are allowing retailers to use their catalogs and direct mail pieces to trigger powerful consumer experiences. Using this technology, a consumer can choose a piece of furniture from a catalog, render an image of that piece of furniture on their smartphone, and then use the smartphone's camera to generate a composite view of exactly what that furniture would look like in their living room.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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