STATE OF THE INDUSTRY: Your 2015 Forecast
P+P: Based on past trends, what are your expectations for the future of promotional products? Or, if you'd rather not guess, what is being done to shape the future?
PB: Good question. We are certainly not waiting around to have our future shaped for us. PPAI is leading and working in conjunction with the industry to bring the benefits of promotional products to the forefront. In late 2014, PPAI launched the "Product Persona" campaign to inspire and inform advertisers and media buyers like never before by changing their perception of promotional products from inanimate commoditized objects to imaginative, strategically designed promotional advertising campaigns that transform any environment by delivering experiences and impressions no other advertising medium can through the five senses of sight, touch, taste, smell and sound—and the sixth sense, a sense of ownership.