STATE OF THE INDUSTRY: Your 2015 Forecast
ON LABELS
The Participant: John Shanley, president, Labels West, Woodinville, Wash.
Print+Promo (P+P): What are your thoughts on the current state of the label market
John Shanley (JS): It is an exciting time to be involved in the label business. Advances in flexo technology (the primary method for producing pressure sensitive labels) are allowing label manufacturers to produce higher quality work than ever before. Advances in pre-press and plating, manufacturing equipment, finishing and inspection technology are allowing manufacturers to be more efficient and provide customers a better quality product at a better price. Other print methods like digital offset, waterless offset and inkjet are also providing opportunities for manufacturers to better tailor their offerings to specific market segments providing those markets with better solutions to their specific challenges.