STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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P+P: What do you think the biggest changes will be this year, and what will drive them?
PB: Our industry, like all business-to-business product and service industries, must continue to evolve to meet the needs of a younger, increasingly online, tech-savvy customer. Industry companies will need to provide a seamless, efficient online presence and buyer experience and deliver value-added services to separate themselves from the competition and avoid pure price commoditization. There are certainly tools, education and product opportunities available—many through the association and our business services members—for companies to provide these selling and service platforms and create compelling experiences for their customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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