STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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Successful marketers are leveraging this data to create a more complete and accurate 360-degree view of each customer, so they can deliver targeted, personalized communications to each individual over their preferred medium at the best time to influence a desired behavior.Successful marketers, and those who aspire to be successful marketers, must deliver this experience over both physical and digital communication channels in order to maximize open rates, response rates and ROI. In fact, the more channels you add, the better the results. An InfoTrends study found:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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