STATE OF THE INDUSTRY: Your 2015 Forecast
P+P: What do you think the biggest changes will be this year, and what will drive them?
JS: As label production becomes more technical and specialized, finding good, qualified employees with the specific skills required for the job is becoming more and more difficult. Dealing with raw material price increases has been a challenge over the past few years. As printing equipment becomes more sophisticated, the cost of these pieces of equipment increases as well. Smart label companies will make the effort to identify which customers have a need for (and are willing to pay the proper price for) the types of labels that these new technologies allow them to produce. Spending a ton of money on the latest and greatest technology is worth nothing if you don't have a clear vision and plan to identify and go after the markets that each technology best supports.