STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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We've experienced stable, consistent and measured growth in the industry—an average of 6 percent per year over the past six years—and this too boosts confidence among distributors, suppliers and promotional products buyers.
Because promotional products are one of the best media to generate engagement and build loyal relationships with customers and consumers—and we have the research to prove it—the industry is in a good position to generate ongoing growth in the foreseeable future.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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