STATE OF THE INDUSTRY: Your 2015 Forecast
P+P: Promotional products are arguably one of the most powerful advertising mediums out there, as you know. Can you provide an example of how these items impact consumer perception and influence purchasing behaviors?
PB: You're right, but let's let the facts speak for themselves. According to PPAI's most recent benchmark study, "Buyer Insights: Ad Agencies & Advertisers," 74 percent of buyers at advertising agencies and large corporations consider promotional products effective or highly effective and are strong influencers of brand recognition, brand/product awareness and corporate identity. And in "The Influence of Promotional Products on Consumer Behavior" study, 88 percent of consumers recalled the advertiser from a promotional product; and, before receiving promotional products, about half of the consumers had done business with the advertiser (55 percent). After receiving the promotional products, 85 percent did business with the advertiser. This is proof positive that promotional products work.