STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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P+P: What does Pitney Bowes hope to accomplish by implementing a new brand strategy? What factors influenced the company's decision?
GM: The new brand emphasizes the interplay between physical and digital communications and highlights our role in the changing world of commerce. We present our solutions in five relevant areas: Customer Information Management, Customer Engagement, Location Intelligence, Shipping and Mailing, and Global Ecommerce. This strategy will help to differentiate us from the competition, makes us more relevant to a wider audience, and ultimately increases awareness, consideration and preference for Pitney Bowes solutions.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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