Industry Professionals Confront Change
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According to Carlson, "The customer comes first, regardless of size. It is all about people, relationships and service, and this is what sends the message of our value proposition to the industry. Everyone is equal, and everyone is fighting for the business." She pointed out that bigger may not always be better, and that smaller companies can seek out opportunities that larger companies tend to overlook. "The key isn't size," she continued, "it is the effort an individual distributor puts into servicing a customer. Repeat business is so important, and it only takes seconds to lose someone's trust and confidence—it can never be won back."
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