Industry Professionals Confront Change
Karch believes that pricing increases will spawn other technological alternatives to traditional, paper-based forms. "However, with all of the suppliers increasing prices to all printers within days of one another, we don't see price increases having an adverse effect on Newtown's sales," he said.
King and Toops shared Karch's sentiments. "As costs rise on paper and postage, more end-users are looking for ways to reduce expenditures through the implementation of e-forms, e-marketing, and electronic billing and payment methods," said King. "Over time, the adoption of these new technologies will continue to negatively affect the industry." Toops added that increases in material costs work as an incentive for end-users who are considering a switch to electronic technology.