Industry Professionals Confront Change
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However, Grayson noted that disappointments in online advertising have brought many customers back to traditional direct mail. "For a while, there was a trend toward e-mail advertising, but now that it is more difficult to get messages to prospects with spam-blocking software, there is a strong turn back toward direct mail," he said. "When I go to ad specialty trade shows, I look for creative products that could be included in a direct mail package. Then, I try to match the products with the customers that I think would like to have them included in the mailing."
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