Industry Professionals Confront Change
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Still, affiliations with large distributorships offer obvious benefits. For Rouse, it can serve as an effective marketing tool. "The formation of large super-distributorships is helpful in getting our name passed quicker through these groups," he observed.
"We see opportunities for strategic alliances with some of the larger distributorships, particularly those focusing on national accounts," said Karch. "We have a strong regional presence, and we feel that our product offerings and services can be very beneficial in particular locations. Distributors who align themselves with national manufacturers, as well as multiple regional manufacturers, can become formidable opponents."
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